At the post office, you are told that it would be a shame to lose everything because of a burglary. At the car dealership, the tenth optional airbag is available. Manufacturers of safes, whose activity seems flourishing finding a new life, they are advertising on the airwaves: "to protect 100,000 euros in cash, it is good to invest in 1000 a powerful tool." Banks call their investors to protect themselves against the "risk of loss."
Jerome Kerviel is cursed not to have stopped in time and in the United States, a businessman fearless but not without criticism has just confessed to a Ponzi scam of $ 50 billion in which large banking groups, which Maybe you just have one day they take their responsibilities instead of constantly clearance, are the main victims almost consensual. In a large regional bank and mutual de Bretagne, whose headquarters are located in Relecq-Kerhuon, (which is the first wins the weight of its core paper carambars) some customers have even come to buy gold bars, the famous refuge, which are still subject to special taxes of around 7%. Hello safety of the investment.
Ever our society would have been gained as much by fear . Legitimate fears sometimes baseless most of the time. In any case disproportionate to the reality of risk.
What is important in the marketing of fear is not the reality of fear itself, nor the danger it poses, but the perception that one has. Causes fear what is known, what is the indifference ignoré.Ainsi, the French Food Safety Agency (AFSSET) established from several studies a ranking of risks according to
attributes conferred upon them by the people. One can see this document here.
Fear alert
The Bcc Morlaix hosted a few weeks ago a conference on the issue of crisis management. A specialist in this issue detailed the various categories of risk for a company. A needle in a haystack: international crisis, economic crisis, but also linked to the crisis-way against the product, from an employee in a safety alert ... In short, life is a risk as everything is in while and vice versa. Debater and evoked the Spanish flu, indicating that we were not immune to it again, have we prepared, etc.. The Spanish flu, remember, a touch tired Europe after the First World War. The estimated number of deaths which she was responsible for at least twenty million even though no one has ever been recounted. This is the biggest health disaster of the century in Europe (with the exception of wars of course). Here is the example of reacting to provoke emotion. 20 million dead is not nothing. But fears regarding the quantity counts for nothing, or almost.
Recently, in a French maternity, a boy was kidnapped two days by a woman. All hands to battle, amber alert, alert-abduction, which demonstrates its effectiveness. Little is found safe and sound, which is often the case in the abductions in maternity because the woman (the female gender represents only 3% only of serial killers in the U.S.) who kidnaps his love seeks to give non- not violate the child.
What's going on there the day after the abduction? Nothing out of the ordinary. Reports are disseminated showing some clinical strategies to protect newborns including a system of electronic bracelets. Our future juvenile offenders are protected and a kidnapping, or inversion of children. When the kidnapped child leaves the maternity ward with her wrist band, a gantry starts ringing. As in the shop where you got used to steal the clothes that you like.
The gantry ring, either. But to stop the thief of children, remember that it is a sport essentially feminine, it is necessary that a guard is near. And that's where the rub. Suppose that a vigil is a working day of 8 hours, it is not at Lidl instead must rely on a workforce of 4.8 guards per week, excluding holidays, shorter working week, days sickness to ensure the monitoring service. Is rounded to 5. Same pay as a security guard, each member of this club of five will cost the sum of 2.000 euros per month in salaries charged. Is 10,000 euros, 120,000 euros per year. Plus the cost of training, recruitment, administrative costs attached. It is approaching 150.000 euros per year for a maternity ward. Since this case also, nothing. The idea fell through the cracks of the news.
The field of insurance, by definition, history and tropism e, plays especially on these irrational fears sometimes s as we have seen. This is both a selling point very relevant but also the greatest danger as shown by the inappropriate use of genetic testing as part of recruitment in the United States .
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1 Safety. Who benefits? | Lobbycratie / / April 13, 2010 at 12:17
[...] Behind this positive presentation hide considerable economic interests. Because fear is a highly efficient engine for sale, a well understood principle of security companies that thrive in [...]
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